The Impact Of Consumer Interaction On The Online Shopping Behavior Of Fresh Agricultural Products

With the rapid development of the Internet,big data,mobile communication technology,consumers tend to buy through the electronic commerce way of fresh agricultural products,closely related to people's livelihood of fresh agricultural products in the online retail market penetration field more and more.Consumer interaction has become an important factor affecting the purchase behavior of fresh agricultural products.Online evaluation of the electricity supplier website,social applications and third party evaluation sites and other channels to become consumers of fresh agricultural products and other commodities for evaluation,the main way to express personal views.The interaction and the interaction between consumers and business consumers to produce a life of fresh agricultural products group,objectivity and credibility of cognition,will directly affect the individual consumer behavior,thereby affecting the company's profitability and competitiveness.However,the value of consumer interaction has not been valued by fresh agricultural electricity supplier companies.Therefore,it is of great significance to study the impact of consumer interaction on the online shopping behavior of fresh agricultural products,to increase the sales of fresh agricultural products,enhance brand reputation,and enhance the competitiveness of enterprises.This paper from the consumer interactive reality,analyzes the characteristics of consumer interaction forms,content,and the influencing factors of fresh agricultural products online shopping behavior,and establishes a model of interaction of fresh agricultural products influence consumer online shopping behavior using Agent modeling method.Through the Anylogic software to simulate the model,we found that the micro individual attributes to the macro group behavior process and law.Based on the conclusion of the simulation experiment,the paper makes an empirical analysis of A company,and gets the result of strong support.Finally,based on these conclusions,this paper puts forward some relevant countermeasures and suggestions,and puts forward the prospect of follow-up research.