Considering The Distribution Efficiency Of Dual-channel Pricing And The Coordination Of Supply Chain Research

With the development of Internet technology,e-commerce,breaks the enterprise original management concept and business model,is forcing companies to change,changed people's life and consumption habits,the network consumption into people's life.Traditional manufacturing companies in order to open up new products market,improve the management status quo,to build the network direct selling products directly to consumers;The traditional retail enterprise in the face of fierce market competition,also keep the original retail channels to build on the basis of network marketing channels.Both manufacturers into network channels and retailers introduce network channels,is bound to impact the original channel,cause friction between manufacturers and retailers and channels,resulting in loss of supply chain efficiency.How to use pricing strategies to reduce the efficiency loss of dual channel supply chain and realize the double channel of the supply chain coordination become an important topic in the research of supply chain.The popularity of the Internet technology and mobile smart devices on the network shopping gradually improve recognition,combined with the logistics system,especially the last kilometer and the final one hundred meters to enhance the efficiency of logistics distribution,distribution costs reduce the trends of network channels.Based on the change of the distribution efficiency,with dual channel supply chain as the research object,build the decisions of manufacturer and retailer of dual channel supply chain model,the key to explore the changes in the cost of network channel distribution dual channel supply chain to manufacturers and retailers dual channel supply chain pricing and coordination strategy.The main contents are:Research considering distribution efficiency,the maker of the double channel pricing and the coordination of supply chain strategy.To formulate long-term wholesale price contract between manufacturers and retailers exogenous and the manufacturers wholesale prices as the decision variables,focus on analysis under different channel power structure manufacturer and retailer's pricing strategy.Put forward the improved revenue sharing contract implementation double channel coordination of supply chain,based on the numerical analysis to investigate the network channel distribution efficiency and the change of channel power to coordinate the impact of the contract.Research considering the retailer distribution efficiency of double channel pricing and the coordination of supply chain strategy.Manufacturers and retailers to formulate long-term contracts between exogenous and endogenous wholesale prices,wholesale prices under different channel power structure analyzed manufacturer and retailer's pricing strategy.Put forward the improved revenue sharing contract implementation double channel coordination of supply chain,based on the numerical analysis to explore the efficiency of the distribution network channel changes to coordinate the impact of the contract.The distribution efficiency of double channel decisions of manufacturers and retailers.Exogenous wholesale prices,wholesale prices are endogenous contrast analysis situation,distribution efficiency of manufacturers and retailers of double channel pricing,sales and profits.