Research Of Huludao Bank's Customer Relationship Management

The Bank of Huludao as a local commercial bank,in making a positive contribution to the local economy at the same time,but also to see the rise of the current financial management under the new normal environment change and the region surrounding the bank,in the face of the fierce market competition environment,the Bank of Huludao must take the necessary measures to actively cope with various challenges under the new normal.In the fierce competition in the banking industry today,customer relationship has become an important driving force for the development of the bank.In the past ten years,the customer relationship management strategy of China's commercial banks has made great achievements,which not only improves the internal performance of banks,but also improves the international competitiveness of banks.At present,the key to the development of state-owned commercial banks is the innovation and marketing of customer relationship management and financial products.In these respects,the commercial banks of the developed areas in the south of China are more than one step ahead of the commercial banks in the central and Western regions.It is of great significance to learn from their experiences and practices,to adjust the structure of the customer groups of Huludao banks and other state-owned commercial banks,to adapt to the development of our country's finance and the competition of the excellent customers.This paper discusses the system and practice of foreign banks on the CRA theoretical background,current situation of the implementation of customer relationship management for domestic commercial banks,especially in the customer relationship management of the Bank of Huludao,proposed to establish a "customer-centric" business sense,and adopt the method combined qualitative analysis with quantitative analysis.By normative analysis,and combined with the actual existence of Huludao bank customer relationship management problems in the analysis,to establish a "customer-centric" business philosophy,the core of the scientific measure and mining customer resources,and using one-to-one way to make personalized marketing thoroughly.Promoting the overall development of the Bank of Huludao,it plays an exemplary role for many of the strategic transformation of local banks.