Research On WHA's Home Theater Marketing Strategy

Home theater into the history of life has been more than 20 years.After the initial vigorous development,the domestic home theater market quickly into the downturn,until the last few years began to pick up better.With the development of technology,the domestic home theater market influx of a large number of enterprises,but immature home theater industry makes small and medium enterprises struggling.Although the domestic home theater market in recent years to reproduce the momentum of recovery,but from the existing level of technology and sales,service situation,for the reality of China's domestic theater development,want to obtain such as the steady development of developed countries.With the development of the domestic economy and the Internet era of innovation,the domestic home theater market ushered in the development of new opportunities.This paper mainly focuses on the sales situation of WHA,which is the leading enterprise in the field of home theater sales in Shandong province,and has the advantages and disadvantages as the starting point of analysis.By using the questionnaire survey and SWOT analysis,this paper analyzes the existing development strategy The existence of opportunities,threats,advantages and disadvantages,to find the company's internal development and the status of China's domestic theater market to adapt to the overall situation of coping strategies.The contents of the full text mainly include the following parts.The first part is the introduction,which explains the background and significance of the research,the content of the research and the research methods.The main contents include the differentiated marketing theory,the STP theory and the analysis method of the marketing strategy.The third part analyzes the marketing status of the WHA's home theater,and carries on the research of the WHA's home theater.The second part includes the basic theory research,the analysis of industry competitive environment,the SWOT analysis and the marketing strategy orientation.The fourth part studies the development environment of WHA's home theater marketing.The research on WHA's home theater marketing strategy is mainly researched and analyzed,and the analysis and implementation of WHA's home theater marketing mix strategy are analyzed.Finally,it summarizes and prospects the hypertext.