Research On The Development Of Leisure Agriculture In Chizhou

With the rapid development of economy and the improvement of people's living standards,people gradually began to pursue spiritual needs after meeting their basic living needs,and the upsurge of leisure Agriculture tourism sprang up all over the country.Leisure agriculture is a new sunrise industry which combines agriculture and tourism.It plays an increasingly important role in promoting the adjustment of agricultural structure,promoting rural economic development,increasing farmers'income and providing employment.The advantages of good ecological environment,abundant natural resources and profound cultural background provide unique conditions for the development of leisure agriculture in Chizhou.However,in the process of development,leisure agriculture in Chizhou is also facing many problems that need to be solved.If these problems are not properly solved for a long time,it will inevitably affect the healthy development of the whole industry.This paper chooses the development of leisure agriculture in Chizhou as the research object.Firstly,it analyses the research background,purpose and significance of leisure agriculture,as well as the research situation at home and abroad.Secondly,this paper defines the related concepts of leisure agriculture,expounds the basic functions of leisure agriculture,analyses the factors affecting the development of leisure agriculture,and it also expounds the basic theories related to leisure agriculture.Thirdly,on the basis of industrial layout theory,sustainable development theory,leisure economy theory and experience economy theory,field investigation and SWOT analysis method,the development status of leisure agriculture industry in Chizhou is analyzed in depth,and the general situation,main types,advantages,disadvantages and opportunities of leisure agriculture development in Chizhou are summarized.Through the questionnaire survey of leisure agriculture consumers in Chizhou,this paper analyzes the consumer behavior and summarizes the existing problems in the development of leisure agriculture in Chizhou.Finally,by analyzing the successful practice of leisure agriculture development at home and abroad,we can draw lessons from the experience and enlightenment of leisure agriculture development in Chizhou.In view of the existing problems of leisure agriculture in Chizhou,the corresponding countermeasures and suggestions are put forward,including giving full play to the role of the government,increasing policy support and publicity,enhancing market popularity,strengthening the protection of ecological environment,taking the road of sustainable development,paying attention to the training and introduction of talents,improving service quality and water supply,highlighting regional characteristics,integrating cultural connotation and strengthening more infrastructure for leisure agriculture tourism.