Research On Power Marketing Risk Management And Control Of Shaoxing Electric Power Supply Company

Analyzing the characteristics of the electric power marketing risk and drawing up a control measures play a very important role in guaranteeing the interests of power supply enterprises.As a result,it gets more and more attention in recent years.Due to the influence of geographical environment and industry characteristics,Shaoxing has formed a well-developed economy and centralized industry.However,lacking of a matched marketing mode of power,power supply companies in Shaoxing has two kinds of problems in electric power marketing risk controlling.One is in management and the other is in users’ level.The problem of management mainly embodies in the management system,management capability and management coordination.The problem of users mainly embodied in users’ perception of power change which is not enough,lacking of customer credit management and unpredictable user development prospects,etc.To some extent,these problems not only increase the marketing risk of Shaoxing electric power companies,but also suggest the urgency and necessity of strengthening electric power marketing risk controls.For the problems of Shaoxing power supply companies in electric power marketing risk control,this paper makes a deep discussion of promotion measures from two aspects:management and customers levels.In management level,we put forward a closed loop type of whole process management whose control can be forehand and afterwards.In customers’ level,this paper makes a deep discussion of breakthrough point and systems connection mode through marketing system,electricity system and production management system.Based on the big data processing methods such as standard variance,linear regression and ARIMA time series algorithm,we set up the electric power marketing risk control mode.That is to say,we will establish a risk evaluation model of electricity data on the basis of the daily data of users and to monitoring the data in real-time.By synthesizing the elements such as user geographic information,payment methods,payment timeliness,credit archives and power theft and default record,we can make credit indexes for customers and set up a user credit risk evaluation model to implement user management classification.At last,we establish the electricity power prediction mode based on daily data for realizing the user power risk controllable.Based on the risk control effect of practical application in the power supply companies of Shaoxing,we put forward the electric power marketing risk control mode and get recommendations of the implementation.