Research On Marketing Strategy Of Township Tourism Projects In Xuezhuang

Characteristics of township tourism projects,is to achieve the objective needs of the rapid development of economy,mining town advantage,is to promote the new rural construction,promote urbanization,inevitable requirement for realizing the harmonious development of urban and rural areas,it is a useful supplement to the traditional tourism products,tourism,tourism services,to meet the different growing tourism group and rising travel frequency and individualized demand.Xue Zhen as in recent years the development of tourism towns,with high-quality natural landscape resources,abundant modern agricultural base,the red revolutionary sites and profound historical and cultural resources,and actively create a cultural town,red classic,landscape,pastoral pastoral paradise "tourism brand,focus on the development of ecological tourism,red tourism,culture tourism,agricultural tourism,industrial tourism.At present,Xue Zhuang rural tourism features reception of visitors about 200000 passengers in Feixian County,the tourist town of the first,has become Feixian County and even the southwest rural tourism features high quality brand name card and landmark of driving and demonstration,has significance to other rural tourism features.With the rapid development of the township tourism,the development and implementation of scientific and reasonable,rich and effective marketing strategy.Therefore,this paper chose to study its marketing strategy,hoping to sum up the experience,find out the problems and problems,and put forward constructive suggestions.This paper is mainly by means of field survey and data analysis,the current situation of the development of rural tourism research Xue Zhuang Zhen Xue Zhuang Zhen characteristics,analysis of the achievements and problems in developing rural tourism features in the process,combined with the actual business management by Xue Zhen,the knowledge of marketing management,put forward a targeted guidance,practice,the development of solutions.This paper first gives an overview of the concept of marketing management and marketing concepts such as used in this paper,the characteristics of tourism Xue Zhuang Zhen township construction and development were introduced.Then use the PEST model to analyze the internal and external environment of developing rural tourism features were analyzed using the Xue Zhen,Potter's five forces model to carry out the characteristics of the rural tourism Xue Zhuang Zhen competitive environment,using the SWOT analysis method to conduct a comprehensive analysis of the system to carry out rural tourism features of Xue Zhen,summed up the main characteristics and advantages of positioning Xue Zhen;the use of market research,data analysis and other methods,to subdivide the tourism market and township customer groups,market positioning;7P theory is used to determine the marketing system and the strategy of the scenic spots,and through the method of experience marketing model,perfect marketing strategy,the formation of the tourism marketing strategy of Xue Zhuang Zhen unique suggestions.