The Application Strategy Study Of Experiential Marketing For Folklore Tourism In Kashgar

Experiential marketing is accompanied by economic experience arising from the arrival of a new marketing model. Tourism is itself a product experience. Tourism is a typical experience for the sale of the main means of profitable industry, the economy'is the big stage experience. Xinjiang's folklore culture tourism is the most attractive tourism one of the characteristics of products, development of the tourism industry in Xinjiang has become the highlight. However, tourism management and marketing concepts behind tourism enterprises, marketing and other means of a single issue of the existence of a serious impact on the healthy development of the tourism industry in Xinjiang. At this time the traditional means of marketing has become Powerless. Therefore,Ⅰtried to from a new perspective to tourism in Xinjiang folklore typical of the region-Kashgar region as an example, the use of the theory of experiential marketing products in Xinjiang folklore tourism marketing activities to explore and realize the sustainable development of tourism industry in Xinjiang.This thesis's methodology is, first of all, collect the relevant documentation. In previous research results on the basis of relevant theories of experiential marketing data collection, collation. Secondly, conduct field investigations and studies. Kashgar in Xinjiang folklore tourist visitors experience empirical analysis of the situation. Finally, a value judgement that the normative nature of conclusions, for Ksahgar in Xinjiang folklore tourism experience of the marketing strategy to build the stage.This article is divided into seven parts, the specific content of the study:the first part of this article describes the research background, the significance of research, Experiential Marketing Research at home and abroad this article, as well as research ideas, innovation and research methods. The second part, first introduced the theory of experiential marketing support; The second section describes the basic theory of experiential marketing, folklore tourism-related knowledge to carry out an overview; experience of the last traditional marketing and marketing for comparison. The third part of the first to explore tourism resources in the Kashgar folk characteristics, classification and distribution; folk travel from Kashgar stage of development, folklore tourism projects, marketing practices and customs in Kashgar of tourism visitors to experience the situation in areas such as analysis of the Kashgar of folklore tourism developments. This article is part of the contents of the difficulties. The fourth part of the analysis of the tourism visitors' experience to Kashgar folk tourism,Fifth, construction of Kashgar folk travel experience marketing strategy. This article is part of the focus on content. Sixth, on Kashgar folk tourism marketing experience to carry out should be noted that a number of issues were discussed. Part VII, the paper's conclusions and inadequate.Experiential marketing as a new means of marketing, with strong growth and self-development capacity; the operation needs the guidance of scientific theory and therefore it has a research, room. This study on the development of tourism products in Xinjiang folk, and prosperity of the tourism industry in Xinjiang has far-reaching practical significance, but also in other parts of China's folk customs tourism development provides a reference.