Research On The Countermeasures Of Enhancing The Core Competitiveness Of Sinopec J Branch

With the domestic refined oil market are diversified,gas station outlets and target customers is becoming increasingly fierce competition,oil sales profits increasingly meager profit,reduce the finished oil sales enterprise existing core competitiveness.Moreover,the rapid development of oil substitutes will further impact the industry profits,and even lead to the sale of refined oil companies have the core competitiveness of the foundation of the shake.Therefore,the continuous upgrading of the core competitiveness of enterprises has become an inevitable choice for the sustainable development of refined oil sales enterprises.Therefore,the study of this problem has certain research value.In this paper,the theory of competitive strategy,core competition theory,based on characteristics of the structure,the core competitiveness of the finished oil sales enterprises,combining J company's production management practice,from the external environment,industry competition situation,the advantages and disadvantages of three aspects to carry on the system analysis to the J branch of the competition situation then,make a qualitative evaluation of the core competitiveness of the core competitiveness,aiming at the existing problems and causes of restricting the core competence of system analysis and research,put forward suggestions to enhance the core competitiveness of J company.The article is divided into six chapters,including: the first chapter is introduction;the second chapter is an overview of the core competitiveness of oil sales enterprises;the third chapter is the analysis of the core competitiveness of the company J Sinopec;the fourth chapter is the analysis of the factors that restrict the company to enhance the core competitiveness of Sinopec J;the fifth chapter is the countermeasures and suggestions to improve the core branch of Sinopec J the competitiveness of the sixth chapter is the conclusion and prospect.This paper found that with the development of the competition of oil market fully and the threat of substitutes,J company's long-term accumulation of core competitive advantage will be more prominent rigid,decreased with increasing competition and the extent of the threat of substitutes.The main reason is that the strategic positioning of J branch is not clear,and there are many factors such as environmental factors,ideological factors,institutional factors,human factors and other factors.Accordingly,this paper puts forward the countermeasures to enhance the core competitiveness of J branch: first,accurate positioning of the company strategy.That is,through continuous efforts,the company will eventually achieve the strategic transformation from the main oil service providers to integrated service providers.Secondly,the paper puts forward specific suggestions to enhance the core competitiveness.Recently,through the network,to lease: demolition gas station outlets to consolidate and improve the network and supplement to enhance the oil business strength;through good brand promotion,customer segmentation,using differentiated service strategy,price competition strategy,strengthen the number of good quality management,with the government law enforcement forces to enhance the oil business of soft power.At the same time,the diversification of hardware facilities,mutual promotion of non oil strategy,service selection strategy,guide consumption strategy and supporting policies to expand the diversification ability,the diversification into half of the country.In the long term: through the organization structure adjustment and Reform in order to adapt to the comprehensive service company,through the company's talent transformation needs further adjustment of the policies to attract talent,and enrich and perfect through the company's business into the local economy,by building learning organization to continue to add new incentives to improve the company's core competitiveness.