| In China’s population of one billion four hundred million,more than half of the people are smokers or potential smokers,so the tobacco industry has a very large market in our country,tobacco industry is also the main force of our country.As local tobacco brand constantly emerging,however,tobacco market competition is also increasing.The tobacco industry revenue,make tobacco companies around the main support of the local government.N city tobacco company as Jiangxi Province key support of the tobacco enterprise,is the southeast area of tobacco marketing leader.Even so,also will still get from surrounding provinces and cities of tobacco market,domestic famous brand competition and struggle,marketing present situation is not optimistic.The cruel market competition environment forced N city tobacco companies have to seize market,expand market share,looking for a market may exist in the optimization of the points,so as to expand the N city tobacco company marketing share.In this paper,by analyzing the marketing environment of the N city tobacco company,find out problems existing in the marketing strategy of N city tobacco company,and according to the N city tobacco company,the optimized plan for the future development strategy to develop marketing strategies to solve the N city tobacco company unreasonable price strategy in the market marketing strategy,brand cultivation strategies to improve,the problem such as weak cigarette marketing strategy execution,and put forward integration,cultivate brand,adjust the price strategy,broaden the marketing channels,retail terminal construction,optimization of publicity,promotion strategy,formulate incentive marketing strategy and other measures.Hope to the current tobacco in N city marketing strategy to offer help. |
