Research On The Optimization Of Marketing Strategy Of A Tobacco Company

The tobacco industry has made a huge contribution to the national tax revenue.As of 2021,the total industrial and commercial tax revenue of the tobacco industry reached1.35 trillion yuan,and the total fiscal revenue was 1.24 trillion yuan.Its proportion in the national fiscal revenue has remained stable at 6%-10% throughout the year.Exploring and improving the marketing level of cigarettes in the tobacco industry is a research direction with significant economic and social value.The main body engaged in marketing in the tobacco industry is tobacco commercial enterprises.Due to their monopoly position and lack of certain market competition,tobacco commercial enterprises have several contradictions and problems in marketing strategies,which seriously hinder their own high-speed development.This article takes A Tobacco Company’s marketing strategy optimization as the research object,applies the 7Ps marketing theory,and describes the current situation of the seven elements of A Tobacco Company’s marketing strategy.It identifies various problems that exist in products,prices,channels,promotions,marketing processes,employees,and shopping experiences,and combines various materials and data to conduct a unique analysis of the relevant issues with a background in the tobacco industry,Thus,four main reasons for the problems in A Tobacco Company’s marketing strategy have been derived,namely: lack of market insight,lack of user service awareness,strict solidification of operational models,and lack of digital marketing thinking.Based on the above reasons,this article proposes a 7Ps DOM marketing strategy optimization approach for A Tobacco Company,aiming to explore how to optimize A Tobacco Company’s marketing strategy from a new perspective.The optimization approach for 7Ps DOM marketing strategy is the core research achievement of this article.It is based on data empowerment ideas,utilizing mature 7Ps marketing strategies,and optimizing and customizing specific attributes of the tobacco industry around various elements.At the theoretical level,it has the logical integrity and derivability to drive the optimization of A Tobacco Company’s marketing strategy starting from scenarios and data.At the operational level,its three implementation measures of exploring and building data anchors,actively using data capabilities,and boldly introducing business scenarios have realistic feasibility,and the overall optimization idea also conforms to the overall development trend of the current Digital transformation of the tobacco industry.Compared with similar research projects,the optimization theory of A Tobacco Company’s marketing strategy in this article is systematic and is a digital exploration application based on traditional 7Ps marketing theory.With the development of information technology,various Io T sensing technologies,mobile internet technologies,image and speech recognition technologies,and artificial intelligence technologies of A Tobacco Company can be smoothly introduced and applied,which will greatly strengthen A Tobacco Company’s ability to perceive market trends and digital marketing strategies,thereby promoting the systematic and high-quality implementation of the research results of this topic...