A Study On The Development Of The Internet Technology Impact On The Profitability Of Commercial Banks In China

With the rapid development of Internet information technology,big data and e-commerce,Internet companies have expanded the scope of business to the financial sector,the formation of a new form of Finance-The Internet Finance.The Internet finance refers to Internet companies rely on big data,cloud computing,social networking and search engines,APP and other Internet tools to achieve financing,payment and information intermediaries and other emerging financial services.Because of its wide coverage,faster development speed,higher transaction efficiency,Internet banking is the traditional financial influence,resulting in the traditional financial sector commercial bank profitability decreased gradually,at the same time,it also promotes the commercial banks to accelerate the pace of innovation in the management system,profit model,business innovation another way to say,the indirect promoted the development of China's financial industry reform.Therefore,Internet banking and traditional commercial banks as the object,impact of connotation and status of the former to the latter research development and profitability,the Internet banking itself growth and commercial banks in the rapid development of information technology strategy under the background of both has important theoretical and practical significance to develop.In this paper,study of the Internet financial and commercial Banks after the related literature,from the theoretical mechanism and empirical research on two dimensions of the Internet financial impact on the traditional commercial bank profitability.First of all,in this paper,the connotation,characteristics and development of the Internet financial stage and paper summarizes main form;Secondly,based on the balance sheet and income statement,respectively from the assets,liabilities and intermediary business of commercial Banks three Angle analysis of the former to the latter the influence of the three major traditional business profitability.Then,based on 15 a-share listed commercial Banks in China2010-2015 annual report,building dynamic panel using the relevant statistical analysis model of regression analysis method to explore the Internet financial impact on commercialbank profitability.Finally,the paper puts forward the countermeasures and suggestions for the development of commercial banks under the Internet financial background.From the theoretical analysis of the results,the current stage of Internet banking on the commercial banks' asset side and the debt side of the profitability of the impact is not significant,but the profitability of its intermediary business has a greater impact.The results of empirical analysis show that Internet banking has less impact on profitability of commercial banks.In the long run,Internet banking has mainly realized the innovation of consumer behavior,which is the biggest threat to commercial banks.This paper analyzes in depth in order to improve the competitiveness of commercial banks based on the proposed commercial banks should be adopted to accelerate the transformation,adjustment ideas,innovative products and other measures to strengthen their own advantages,make their own in the fierce competition in the market to seek a space for one person,make a contribution to better the development of China's financial industry.