Big Data Analysis Of The County Market Cosmetics Brand Promotion Of Herborist Brand To Henan County As An Example Based On The Market

This paper carries out a profound multilevel and multidimensional analysis and investigation on how Herborist,a well-known domestic cosmetic brand,runs in the market of Henan counties.Basing on the study,corresponding strategies of brand influence enhancing are obtained.As a new channel of cosmetic industry,the specific outlet in local county market is showing a rapidly increasing trend proved by the huge growth in the number of specific outlets in Henan’s local county market.Taking advantage of their large number,outlets as well as those online are extremely apt at spreading their brands quickly and promoting their brand share.For instance,some domestic brands like natural together,Marubietal.have benefited a lot from the outlet channel and made quite abundant harvest.While many brands are seeking new business growth point,the local county market is doomed to be a dying-for-territory for its unique market presence and its increasing market share.For the brand of hundred,county markets have become the main cosmetics battlefield where the domestic enterprises compete to infiltrate their strategies with the development of China’s cosmetics market.It means that their market share and position will rise and be firmed if the enterprises win the battle of market expanding.The advent of the big data era has led to huge changes of society.Through the analysis of large data,the needing information becomes much more feasible and easier to obtain so as to making corresponding adjustment in time.For an instance,based on the analysis of individual consumption habits,we can take the initiative to recommend them for "the best matching sheet","custom items","the potential product needed" and so on.Likewise,this article makes a qualitative and quantitative analysis on the market share,market structure and consumption structure that every cosmetic brand have in the recent30 years.it resorts to the economic model and comprehensive analysis on the annual data,quarterly data and other data counted by the industry and official department through which we will be clear on the performance of the HERBORIST(a cosmetic brand)in thedomestic market,to be specific,on its management strategies for competition,achievement,customary feedback and the advertising channel contrast with other brands in order to work out the strategies to promoting its brand influence.The rise of the network not makes the domestic cosmetics market more diversified but also renews the business models and channels.Since the network media is the basis of the information revolution,the advent of the big media era narrows the distances between the audiences and the broadcast.Therefore,it is quite worthy discussing on what comments and views we should hold in light of using the emerging business models to achieve the establishment and spread of the brand.Right now,the struggling for the county market is in full swing;however,the original brand strategy is no longer applicable as the competition remains fiercely in the face of new market,the advent of the era of big data and the rise of e-commerce network shopping.Only if the brands create and maintain its core competitiveness,make balance of various sales channels,locate themselves and their consumers accurately and supply with the most perfect excellent service,can they be ensure to realize their corporate profits and the long-term development of the enterprise.To make an analogy,the brand influence is like the top of a mountain,if someone sets up their own flags on it,that means a rising of their market share.Reflecting the processes of how Herborist is known to people and how its brand influence is established,any enterprise must set brand influence strengthening as its long-term and fundamental construction in order to survive.Therefore,it is of great significance to study on how the brand influence is enhanced in county markets.