Research On Brand Building Strategy Of M Cosmetics Company

With the progress of society,everyone's ideas and ideas have had a great development.Everyone pursues beauty,and everyone desires to be welcomed by others.In this way,a new industry was born and developed.The industry is the cosmetics industry.Many people started the company in the cosmetics market.Cosmetics companies want progress.First,the company needs to be famous,and one of the foundations of fame is to have a good brand.So the brand has a very big positive role for an enterprise.The main research of this paper is brand management theory.According to the example of the article,the related problems are elaborated and the relevant theories are deepened.The article takes a variety of research methods,detailed to M company's brand establishment procedure careful analysis.After careful analysis,according to relevant theoretical knowledge,it is found that its establishment process has many defects.Then,according to these defects,find out the solutions and measures.The main trunk is divided into three modules.Module one has two chapters.Module one is mainly about the research background and purpose of topic selection.The relevant articles both at home and abroad are carefully summarized.The theory is described in detail.Module two also has two chapters.This module elaborates the basic situation of the case company.Including its sales situation,the market environment.Finally,it shows what efforts are needed to establish the brand and the problems that arise.The above data and information are obtained through investigation.The main research object is the consumer who buys the product of the case company.Collect their thoughts on the brand.Module three has only one chapter.This chapter is about two things.One is how the case company establishes the brand.The second is to establish the brand process to take what method to ensure the establishment of the brand.Analyze how the brand is set up through these two aspects.After in.depth analysis of the article,the following results are obtained: first,the establishment of domestic cosmetics brands is analyzed,and then the analysis results are applied to the case company.Hopefully,these methods will make the case company's brand more successful.As long as the brand awareness is improved,more people will know about the company's products,and more people will buy the products of thecompany so that buyers can buy what they want.This will allow domestic brands to go further.The second is that the case company has some defects in the brand establishment.The main points are as follows: firstly,the market grasp is not precise,and the division is not enough.Second,the brand positioning is not clear.Third,there is no in.depth promotion of the brand.Fourth,there are not enough methods to sell.Fifth,there is no perfect service system.If these defects are not remedied,then the development of the brand is quite difficult.Thirdly,the article gives a framework of brand mechanism through the above analysis.That is how to build a brand and how to protect the brand name,so that it can be maintained.Brand establishment generally includes the following: one is to confirm the brand.The second is to use what method to publicize after brand establishment.Third,how to make the brand awareness long lasting.The safeguard strategy is to use various methods to make the brand building smooth and smooth,so that the brand achieves the goal set.There are two kinds of protection strategies: first,how to improve the quality of products.Second,the establishment of a sound after.sales service.The article analyzes the case company to establish the relevant theory of the company's brand.The suggestion of these theories has a great guiding effect on the brand building of M company.It helps to expand the brand's influence and influence.This brand can bring more and more benefits.These Suggestions are intended to bring some experience to other companies so that other companies can build their own brands.