The Dilemma And Outlet Of The New Generation Of Migrant Workers Return Home Entrepreneurship In The Era Of Big Data

The outbreak of the financial crisis in 2008,it has caused a furious trend of heading back home,behind the return of back home is a strong sense of entrepreneurship,the 80 s,90s migrant workers have become an important part of home entrepreneurship.At the same time,with the massive data in-depth application to all walks of life,"big data" has become immeasurable resources in the 21 st century.In this particular situation,in order to grasp the opportunity,the country standing on the perspective of macro-development,to Put forward the new policy "public entrepreneurship,innovation" and " Internet + " action plan,it provide a new opportunity and platform for the new generation of migrant workers to return home entrepreneurship in the era of big data,migrant workers return home entrepreneurship has become an irreversible fact.The entrepreneurial environment of new generation of migrant workers is different with the first generation of migrant workers,with the era of big data they have to face the opportunities and challenges.the traditional business model was no longer suited to the new generation of migrant workers entrepreneurial development,in the process of the new generation of migrant workers back home entrepreneurship,it presents many problems.Therefore,this article take the new generation of migrant workers as the object of study,under the background of dig data and the national policy "public entrepreneurship,innovation" environment to analyzes the new generation of migrant workers return home entrepreneurship conditions,including entrepreneurial motivation,opportunities and challenges of entrepreneurship,comparison with the first generation of migrant workers' return home business,The article discusses scientifically to find out the plight of the new generation of migrant workers and the reasons for home entrepreneurship,Combined with the survey data to put forward strategies for the new generation of migrant workers return home entrepreneurship to promote the development of the new generation of migrant workers return home entrepreneurship.