Research On Public Relationship Crisis Management System Of Customs

In recent years, with the continuous development of China’s economy, foreign trade activities have become increasingly active, international express business has boomed, the number of Chinese citizens’ travel and the public relations crisis is increasing year by year.The occurrence of customs public relationship crisis events is a big test for customs reaction speed, coordination, communication mechanism and the level of disposal of comprehensive ability. As the national supervision and management authorities for the import and export goods, the customs has focused research on the field of business, business and management of the status quo has not been fundamentally changed. For many years, the understanding of crisis management of the customs is limited to how to deal with emergency incidents, and never will be the crisis management system construction from the macro level included in the strategic plan for the future development of the customs. At home and abroad situation unpredictable, frequent public relations crisis era background, whether have good public relations crisis management ability has become a measure of whether an organization can achieve scientific development and an important symbol of sustainable development. But the current customs public relations crisis management level of theory and practice and under the new situation of the real demand gap is very big, the establishment of a public relations crisis management system, perfect to improve China’s customs public relationship crisis management is imminent.Customs has many deficiencies in the public relations crisis management, such as: lack of crisis management laws, regulations and system, insufficient ability of crisis prevention and management skills, crisis management market, the problems arising from the crisis management space, etc. From the basic theory of public relations and crisis management,combined with the customs and type of public relations crisis inducement, this article in-depth analysis of the status quo of China’s customs public relations crisis management.Combined with the actual situation of China’ customs, this article also proposes the customs public relations crisis management system construction principle and the basic framework and puts forward some countermeasures and suggestions to ensure the effective operation of the system, and provides new ideas for the research on future development strategy under the new situation of customs, for guarantee of the normal line of duty, protecting the customs’credibility and good image, and has very important theory significance and realistic meaning to enhance customs public relationship crisis management level.