Study On The Public Relation Crisis Management Of B Company

With the deep development of digital media industry,information dissemination of manufacture enterprise from one-way to evolve into a 360 degree,and positive transmission to efficient interaction between enterprises and consumers,more open and transparent.Accompanying,many dynamic uncertainties factors bring about the new challenge of corporate public relations crisis management.B Company is a manufacture which main business is surface-treatment to light-metal.The public relations are to be enterprise pain points.How to prevent and control these dynamic factors,let B enterprise avoid and develop the dynamic uncertainties factors.Improve existing problems on public relations crisis management,and let B Company become normalization and transparency.For this reason,this paper based on the theory of public relations crisis management guidance,and the use of literature research and interview method,Through the demonstration and analysis,to solve the problem and solution on public relations crisis management of B Company.Design and build a public relations crisis system include the crisis early-warning system,6 minutes emergency response system,crisis train system,business adjustment system to B Company.At the same time,give the certification and analysis for the improved solution of B Company.