A Study On The Sustainable Development Of Tourism Based On Tourist Satisfaction

There are abundant natural and cultural tourism resources in Western Hubei eco-cultural tourism circle. In recent years, with the accelerated development of tourism in the western Hubei region, to promote the sustainable development of tourism is the inevitable requirement under the background of the times, and provide quality tourism services is an important link in the sustainable development of western Hubei tourism. In this context, through the study of tourists on the tourist destination as a whole tourism environment, various elements and public service satisfaction evaluation, to promote the promotion of tourism service quality, put forward the sustainable development of tourism strategy is conducive to the western region the steady development of the economy.Based on the study of existing literatures on tourists’ satisfaction and sustainable development of tourism, this paper combines the theory of expectation difference, the theory of economic experience and the theory of sustainable development of tourism, and draws lessons from the theory of expectation difference and the theory of tourism sustainable development. Based on the evaluation index system of domestic and foreign tourists ’satisfaction, the evaluation system of tourists’ satisfaction degree is established by three factors: tourism image and environment, tourism public service and tourism key factor. Secondly, the paper uses the literature analysis method and the questionnaire survey method to carry on the design and the retrieval of the tourist satisfaction questionnaire, and uses the factor analysis method to deal with the satisfaction data.Thirdly, this paper analyzes and compares the tourist satisfaction of eight cities (states and forests) in the ecological tourism tourism circle of western Hubei by means of qualitative and quantitative research, and discusses the status quo,advantages and disadvantages of tourists’ satisfaction. Finally, according to the data, the countermeasures and suggestions on the sustainable development of tourism in western Hubei are put forward from the four aspects of tourism market characteristics, tourism image and environment, tourism public service and tourism key elements.Through the relevant research, the main conclusions are as follows: (1) Tourism image and environmental factors are the main influencing factors of tourists’ satisfaction.(2) The tourism satisfaction of the western Hubei eco-cultural tourism circle is better and the tourism image and the environment are the best. (3) The tourist satisfaction of the eco-cultural tourism circle in the west of Hubei showed a decreasing trend from west to east. The first echelon of Enshi; the second echelon of Shennongjia forest and Xiangyang City; the third echelon of Shiyan City and Yichang City; the fourth echelon includes Suizhou City, Jingmen City and Jingzhou City. (4) Forward the countermeasures and suggestions on sustainable development of tourism from four aspects: tourism market characteristics, tourism image and environment, tourism public service and tourism key elements: to improve tourism cooperation and publicity, to expand the tourism market radius; to promote global tourism Process, integration of new forms of development; to strengthen the construction of supporting facilities to enhance the quality of tourism environment; seize the wisdom of tourism construction, promote public service to enhance.