Research On The Development Strategy Of A Private Equity Investment Fund Management Company

Private equity funds (PE) is a form of equity financing that originated in the last century,Unlike listing financing, it is,Private equity funds specifically provide investment and financing services to non-listed company.At present, there are three major financing methods in the international financial market,They are bank loans, listed financing and private equity financing.This method of investment and financing first appeared in the United states,Later, China entered the financial market,First appeared as a vc,It has developed into many forms,In China, the financial market occupies an important position.At present, more well-known such as sunshine private equity fund,With the opening and development of China's financial market,PE this form of investment and financing has grown rapidly,And it has played a huge role in solving the financing of smes.The difficulty of small and medium-sized financing in China has risen from a general phenomenon to social problems.But after all,SMEs play an important role in the development of national economy,If the financing problems continue to hinder the development of smes,The strong driving force for SMEs will fail.High bank loans,SME demand for funds is also increasing,Therefore, some SMEs managers choose high interest private lending, Small and medium-sized enterprises, which have a serious shortage of funds, are carrying heavy debts.Banks do not lend to small and medium enterprises for consideration of risk control,Therefore,to adjust the bank's credit policy is of limited help to solve the financing difficulties of SMEs,and it is easy to solve the problem of small and medium enterprises,Need to rely on financial services,More financing options for smes,Private equity fund financing is a kind of financing method suitable for small and medium-sized enterprises.The popularity of private equity funds in China is not high,So there are not many researches about the management of private equity fund companies,This paper studies the development strategy of A private equity fund management company (hereinafter referred to as A company) in combination with enterprise management theory and marketing theory.This paper takes environmental analysis as the breakthrough point,To analyze the conditions of A company's sustainable development in PE field through the advantages of environment,At the same time, we can also face some problems in the process of development,After all, private equity fund investment and financing originated in Western countries,In the western countries, the development is longer and more mature,Therefore, drawing lessons from the western countries model, we should also draw on some successful experiences,For our private equity fund investment companies to develop a mature model of development.The ultimate purpose of this paper is to look at the development of A company at a strategic level,Promote the development of A company by solving the problems of A company's PE business.