The Choice Of Financial Assets And Its Influencing Factors Of Urban Families In Jiangsu

Since entering the 21st century,economy of our country has been developing continuously and smoothly,also residents living standards continue to improve and household income is steadily increasing.And with the changes in the new economic norm and market supply gradually reforming,the behavior of residents' participation in the market has also changed a lot.Traditional single financial investment can not meet the needs of financial investment in the family,family financial asset selection began to show diversification and complexity.Thus,some new problems,such as how to coordinate the financial institutions to provide financial products with services of the contradiction between supply and demand and how to design more targeted financial products and services to better meet the needs of urban residents in the new situation of financial asset allocation?Especially for the current urban households,financial asset selection is affected by what factors?In the external economic infrastructure convergence in eastern developed regions(such as Jiangsu),How do the characteristics of the urban resident families affect the choice of financial assets?Specifically,the article mainly includes the following parts:First of all,using the sample data to describe the status of Jiangsu urban residents'family financial asset allocation,Respectively from seven aspects,such as the family investment decision maker sex,age,education level,family income,raising the number of financial awareness and financial availability.Secondly,using factor analysis method extraction four factors,respectively for the human capital,economic status,burden and sex factor,then the four common factors as the alternative variables of the original variables into the Tobit model to carry on the regression analysis,inquiry of urban residents in Jiangsu Province family financial asset risk factors.Finally,according to the department puts forward the corresponding suggestions for making research results of urban household financial assets selection and the development of financial market and related policies.The main research results of this paper:Overall,in the economically developed eastern areas,with the constant promotion of the urbanization and modernization process,urban household income levels continue to improve,on the one hand,household financial assets choice of the diversification,differentiation degree is more and more high;on the other hand,along with the towns outside the family economic infrastructure convergence and constantly improve,under the new situation,households own characteristic the were financial asset allocation is becoming more and more significant.Especially the family financial knowledge and human resources the role of the family financial assets reasonable choice plays a very important role.Jiangsu urban household financial asset allocation is gradually showing diversity and household financial management consciousness strengthens gradually,an increasingly strong demand for financial products,stock of high-risk high-yield assets started by the people's attention.But the household financial asset allocation is still based on the bank deposits and other non-risk assets,the idea of family investment is still conservative;Family decision-making on family make plays a key role in the final financial asset allocation decisions,from the point of view of the empirical results,the higher the level of education of the family decision-maker,the cognitive level of financial knowledge more high,risk assets in the financial assets of households accounted for than higher.This means that matched with the needs of the family configuration more risky financial assets financial knowledge level and the decision-making level of the corresponding level of education.the empirical results also show that there is a significant positive correlation between family economic status(measured by income level and dependency ratio)and family risk financial assets.