Research On The Difference And Influencing Factors Of Financial Asset Allocation Between Urban And Rural Households

With the rapid development of China's market economy,people's quality of life continues to improve,the participation in financial assets and increasing demand,household asset structure tends to diversify.In the new period of economic development and transformation,household financial assets have become an important part of the national economy.Due to the influence of various factors in the family and external environment as well as other uncertain factors,the asset allocation of residents' family has become more and more complex,and there are great differences between urban and rural residents in the allocation of family financial assets.Through comparative analysis of the financial asset allocation of urban and rural residents,it is of great theoretical and practical significance to find out the factors that affect their asset decision-making and allocation,guide residents to make rational asset allocation,narrow the differences between urban and rural households in financial asset allocation,and stabilize social and economic development.In this paper,we use the asset portfolio,risk preference,consumer savings,life cycle of assets such as choosing related theory,through the questionnaire survey and multivariate regression model is established and the Logit model,analysis of China's urban and rural residents family asset allocation status quo and existing problems,and find out the urban and rural differences and influence factors of family financial asset allocation,provide reference for rational allocation of household financial assets.The paper is divided into six parts: The first part,on the basis of studying the current situation of household financial asset allocation at home and abroad,puts forward the research ideas and paths of this paper.The second part systematically sorts out relevant theories of asset allocation,clarifies the concept and connotation of financial assets and asset allocation,and provides a solid theoretical foundation for this paper.The third part analyzes the current situation of household financial asset allocation of urban and rural residents,conducts descriptive statistical analysis on it,and finds out the differences and existing problems between urban and rural areas.The fourth part,from the macro and micro levels,analyzes the factors influencing the allocation of household financial assets in detail,so as to provide somebasis for the later empirical analysis of variable selection.In the fifth part,multiple regression model and Logit model are established to empirically analyze the influencing factors of household financial asset allocation of urban and rural residents.The sixth part,according to the above analysis,draw conclusions,and put forward the corresponding countermeasures and Suggestions.Research conclusion on the difference of financial asset allocation between urban and rural residents:1.Influencing factors of financial asset allocation: The factors that affect the financial asset allocation of rural families include the age of household head,whether there is a car,investment preference and whether there is medical insurance.Factors influencing the allocation of financial assets in urban families include age of household head,number of family members,family pattern,marital status,whether there is a house or not,whether there is a car or not,whether the work is related to finance,financial knowledge,access to financial information and expected interest rate changes in the next year.2.Risk-free financial asset allocation factors: Factors influencing the allocation of risk-free financial assets in rural families include the age of household head,family pattern,children's marriage status and the change of expected interest rate in the next year.Factors influencing the allocation of risk-free financial assets in urban households include whether work is related to finance,access to financial information,expected future economic situation and expected changes in housing prices in the next year.3.The main influencing factors of holding risky financial assets are whether there is housing or not and whether there is pavement: In terms of rural families,the factors influencing the holding of stocks include the age of household head,family income range and financial training.The influential factors of holding bonds include job stability and lack of pavement.The influential factor that holds fund has have without car.The urban family aspect,holds the stock the influence factor to have to have the housing then to have the housing accumulation fund.The influential factors of holding bonds include children's marital status,housing and pavement.Factors influencing the holding of funds include family income range,presence of shops,presence of automobile and access to financial information.The influence factors of holding bank products include family pattern.Factorsthat influence the holding of non-renminbi assets include the availability of housing and the availability of shops.According to the above conclusions,the countermeasures and Suggestions are as follows We will strengthen government macro-control and raise people's incomes.We will improve the social security system to help residents fend off risks.We will improve the financial market environment and guide residents to make rational investments.We will strengthen publicity of financial knowledge and improve people's financial planning.