Study On Relationship Marketing Of ShunXin Freight Forwarder Company

With the raiding development,the international trade is sharp increasing and domestic demands.A lot of freight forwarding companies mushrooming emerges.Freight forwarding industry with lower market access barriers,and easier to exit from market,most of companies never have to build its own prosperity warehouses and tracking company,provided the products is the mainly services to owners,customers and suppliers are strongly dependent each other,is relationship maintenance industry,them are survival and development depends on environment ups and downs of various conditions and constraints.ShunXin freight forwarding company(abbreviate as ShunXin Company)is established in this environment and developed a medium-sized international freight forwarding companies.Founded in 2005,specializing in container shipping agent to form a truck,marine,Sea-land Transportation,air transport and other methods of handling,storage,customs declaration,inspection and other supporting agency services.The company experienced in 2008 after the economic crisis,influence of various environmental and external factors,the product of the logistics chain,no pricing decision,low bargaining power,space out of control,and customer churn rate ongoing problem,how to optimize to use and combine resources,allowing companies to maintain the advantage unique competitive and find their own marketing strategy and sustainable development,this situation also are important to consider for small and medium a freight forwarding company.Thesis basically from theory of marketing relationship.It is start on the characteristics of marketing relationship and system introduced on the theoretical framework,the ShunXin's marketing environment have to do with comprehensive analysis,and then using Porter's five forces model to analyze the competitive environment of the industry,and based on the company's operating status and problems,to keep marketing relationship.Focus on market type including customer-oriented,logistics partners,competitors and own staff for strategy;Also deeply discusses control problems of marketing relationship from institutional settings and configuration resources,promote efficiency and control other process,This paper aims to enhance the advantage competitive and achieve stable enterprise,providing guidance for sustainable development,but also for small and medium one.