Research On The New Media Marketing Of The Window World Of Changsha Under The Ear “Internet+”

Under the background of the popularity of the internet new media,the new media marketing is changing and bring huge impact on the traditional marketing model of enterprises quickly.The new idea of the “Internet +”develop the revolutionary and change of the industries becoming the trend in nowadays.With the developing of the China theme park,how to deal with the intense market competition;how to build the platform for the online and offline,how to develop IP consuming,how to combine new Media marketing with old one;how to make use of the mew media marketing which becoming the important topic for the enterprise marketing.This paper focuses on the "Internet +" theme park using new media to carry out the characteristics of marketing and hot issues.First of all,through the "Internet +",theme parks and new media marketing and other literature collection and collation,the relevant research progress reviewed and summarized;second,clear theme parks,new media and "Internet +" and new media marketing The author analyzes the connotation and characteristics of the new media marketing,the main marketing modes and the advantages and disadvantages of the traditional marketing,and makes a concrete study and comparative analysis.Finally,the paper analyzes the status of the old and new media marketing in the window World of Changsha as an example The At the same time through the official website,search engine,App,WeChat,microblogging platform marketing,e-commerce site marketing use,for example,summed up the window World of Changsha of the new media marketing problems and the implementation of new media marketing necessity.Based on this,I believe that the window World of Changsha should take both new media marketing and traditional marketing organic integration,integration of development strategies,but also to take full advantage of new media advantages,to optimize their own portal,narrow the gap with professional booking site;Platform attention,increase the network click-through rate,improve the influence;joint development of APP platform;pay attention to online and offline interaction;integration of new media marketing channels and other strategies.Through the above research,in order to help the theme park to form a more effective marketing model,to enhance the level of corporate marketing.