Research For Marketing Strategy Of Company Financial Product Of Shanghai Pudong Development Bank

The commercial bank has an important role in promoting economic development,with management inc.commodity business risk,special functions,marketing is an important part of the whole process,is an important way to realize the profit,play a very important role:(1)improve the bank financial products and service quality;(2)to broaden the market type,mining customers;(3)improve market share,enhance market competitiveness.At present,the the Ningxia Hui Autonomous Region financial market competition intensified,the cost of capital significantly reduced,financial institutions in the region,divided into CDB ADBC policy bank,in agriculture,industry,construction,delivery and other large state-owned commercial banks,China Merchants Bank,CITIC Bank,China Everbright Bank,Huaxia Bank,Minsheng Bank and other joint-stock.Ningxia bank,the Yellow River rural commercial bank,Shizuishan bank and local commercial bank,Bank of Shahu Town,Wu Zhong river bank and other rural banks,the industrial bank will be strong in Yinchuan,the current large-scale joint-stock banks basically have been set up in Yinchuan,such as all kinds of rural banks are competing like bamboo shoots after a spring rain was established,more and more financial institutions in Ningxia financial products,based on the complex,has become an important strategic positioning of the banks in the market,maintain their own characteristics Color,the formation of a unique product advantages,the establishment of specific customer positioning and other factors is the need to address the needs of the banking industry.In 2014,the Ningxia Hui Autonomous Region reached a strategic agreement with Shanghai Pudong Development Bank,Shanghai Pudong Development Bank officially settled in Yinchuan,after nearly three years of development,the characteristics and advantages of Shanghai Pudong Development Bank financial products to a strong market in Yinchuan,landing.This paper is based on the Shanghai Pudong Development Bank financial products,the use of 4Ps,4Cs and 4Rs marketing theory,SWOT analysis,combined with the economic environment,the market in Ningxia,especially on the Shanghai Pudong Development Bank financial products company in Ningxia market to promote rational and effective strategies,and strive to seek effective financing and my area technicaloption method,chuangying enterprise future.