Analysis Of Lianhuashan Rock Drilling Tools Market

With the implementation of increasing infrastructure construction,practicing prudent monetary policy and expanding domestic demand,drilling industry ushered in the opportunity of development,Lianhuashan rock tools company,as pacesetter in China's drilling industry,has made great achievement in both domestic and international markets with rich product experience and high level skills as well as keen observation of the market,while,the market rapidly changing,recent years,limited to the increasingly fierce external competition and the slackening of internal management,etc.,the company's strengths are gradually weakened,thus,how to continue to maintain the leading position in the intensified competition has become the most urgent problem to be solved.The article is based on the true needs,from product,market,technology,marketing and operating profile this five aspects to analyze Lianhuashan rock tools company.Secondly,to integrate the market evolution and development of drilling industry,from the production,price change and requirement to analyze the present situation of China's rock drilling market.from the market supply,market concentration and the market structure and market dependence these four aspects to sort out the rock drilling industry market characteristics.Then,through the PEST model,Porter's five-force model and SWOT model,the paper analyzes the macro-development environment,industry competition structure and the internal as well as the external resources of the company respectively,and uses the industry life cycle theory to sort out the current industry.Finally,conducting market segmentation,market selection and market positioning based on STP analysis method and put forward some countermeasures for reference on how to ensure the stability of rock tools enterprises from the aspect of brand building,product quality and production safety,cost control as well as technical level.The research of this paper not only has an important guiding role for the company's future development,but also has certain practical significance for the enterprises in the industry on how to make a strategic adjustment.