Study On Development Strategy For The Petroleum And Chemical Corporation Of Shandong Shtar Science And Technology Group

The environment in international and local market have got a lot of change since it come to new century. The increasingly harsh competition of the market has led to the lurch of many enterprises.For long-term survival and development, In face of the fierce market competition and changing market environment, enterprise development planning must be carried out.In this article, Author summed up related theories of the development planning of domestic and foreign enterprises, combined with the characteristics of the oil processing enterprises, According to actual situation of Petroleum and Chemical Corporation of Shtar Science & Technology Croup, using PEST analysis, five forces model analysis, SWOT analysis method, Formulate enterprise development planning of the company.