Analysis Of The Development Strategies Of Online Pharmacies In China Based On Michael Porter's Five Forces Model

The pharmaceutical industry is regarded as a sunrise industry,it is always the important industry of national economy and people's livelihood relationship.Medicine circulation is an important part of relationship between the people's livelihood,is closely related to people's health and life.How to make the drug circulation is an important part of the core competencies of the pharmacy society,is a compulsory course for a service-oriented businesses.And the Internet is the essential tool and media of the people's life,the consumer behavior and pharmaceutical industry mutual penetration,online pharmacies arises at the historic moment.A combination of both is the fashion frontier subject,is the most concern in pharmaceutical enterprises and online pharmacies,is also the national key of development object.The convenient electronic commerce,the aging of the population,increasing number of patients with chronic diseases and health care consciousness enhancement would be a good opportunity for the development of the online pharmacies.Since 2000,the state constantly introducing new policies to encourage and promote the development of medical electronic commerce.Under the policy and market driven,online pharmacy have a huge market potential.But drug demanding groups and Internet application groups are in wrong layer,the state regulation is difficult,health care payment system failed to dock with the online pharmacies to a certain extent,all of these hindered the development of online pharmacies.The paper aims to through the model of porter five,literature research,data collection,field investigation,questionnaire and interview method to describe the current situation of our country's present stage development of online pharmacies,reveal online pharmacy development the main bottleneck,and combining the successful experience of abroad,analyses the advantages of online pharmacies and the breakthrough point,development trend of online pharmacies system,summarizes the management methods of online pharmacies,put forward the corresponding development strategy,online pharmacies in China private brand competitiveness has the certain enlightenment significance.To competition in the environment of online pharmacies in China has a clear objective understanding,found the advantages and disadvantages of its development,the paper uses porter five models,from the competition between existing competitors,the threat of new entrants,the bargaining power of suppliers,bargaining power of buyers,the threat of substitute five aspects of Chinese online pharmacy market competitive environment has carried on the comprehensive and detailed analysis,found that the development of online pharmacies in our country at present status is mixed feelings of joy,a general growing momentum of development,but there are still many problems in urgent need of the government and enterprises.