Investigation Of Shandong Rural Credit Cooperatives Competitiveness

Any enterprise is all confronted with fierce market competition. Enterprise competition has decisive significance to enterprise survival and development.Since self deepens the reform of rural credit cooperative launch a pilot project in 2003, the Shandong Province rural credit cooperative has resolved survival problem, rise resist risk ability and social position , becomes the whole province banking carrying weight backbone. But competition is gradually fierce, Shandong Province rural credit cooperative needs lifting competition as soon as possible.First, This article utilizes "Five force " models. Five kinds of strength involved in this model include: The new rival invades, the threat of the substitute, buyer's ability of negociation price, the competition between seller's ability of negociation price and extant competitor. Apply five force models,analyse Shandong Province rural credit cooperative environment of competition, come to a conclusion: Shandong Province rural credit cooperative requires that cost has a lead over strategy.Secondly, the strategy is put into effect depends on that enterprise implement Internal administration effectively and perfects the connection with the customer. The value chain is one kind of good tool that is used to seek the enterprise competitive edge. The value chain categorizes the generic value-adding activities of an organization. The "primary activities" include: inbound logistics, operations (production), outbound logistics, marketing and sales, and services (maintenance). The "support activities" include: administrative infrastructure management, human resource management, R&D, and procurement. This article utilizes Value Chain analysis to analyse Shandong Province rural credit cooperative's advantage and inferior position in The "primary activities" and The "support activities".At last,base on what has been disscused above , this article submit the suggestion to improve Shandong Province rural credit cooperative competition.