Optimization Strategy Of Jiuhua Corporate Marketing

Machinery industries Jiuhua the company's product-oriented,such as locomotives,road vehicles and blowers,the domestic machinery industry is in line with the development of high-end foreign enterprises belonging to the transition period,but domestic demand is still high,as China rising status in the world of large-scale construction projects still in constant increase,Jiuhua the company's main customer base rail industry,the total length of China's railway construction is about more than 20,000 kilometers,equivalent to 1/2 of the United States,indicating that locomotive There are a lot of space development,but the current number of mechanical processing enterprises also increased off the fierce competition within the industry,in 2014 and 2013 marketing gross grossJiuhua company is flat,2015 Currently only 40%of the task completed,the market selling pressure is evident.The purpose of this study is based on this,such as Jiuhua medium-sized companies,products,technology strength medium enterprises how to optimize marketing strategy to activate the creativity and productivity of enterprises,and expand market shares.This article first Jiuhua the company's current marketing background and significance were introduced,we collected the relevant literatures as article marketing theoretical research material for Jiuhua the company's current situation using SWOT analysis and marketing theory as 7P marketing strategy optimization theory research tool,focusing on the marketing status Jiuhua company analyzed,elaborated Jiuhua the company's current strengths,weaknesses,opportunities and threats,pointed out the problem Jiuhua company in marketing,including product,price,promotion,channels and personnel.Then use 7P theory Jiuhua the company's current marketing issues analysis,the optimization program.Including the brand to create a professional product,reasonable pricing,promotion strategy,channel strategy and personnel policy,and finally,on Jiuhua company's continued development of sound policy recommendations to protect the organization and management aspects.Jiuhua such companies have some typical in the industry,this research Jiuhua company marketing decisions will play a positive role.