Research On The Marketing Strategy Of Trade Finance Business Agricultural Bank Of China Shanxi Branch Bussiness Department

The Development Speed,Trade Method and the Commodity Structure of China's foreign trade have become more and more diversified with the rapid increase of China's total import and export volume in recently years.Since China's government is driving forward the Strategy of the Silk Road Economic Belt,which is so-called as One Belt One Road or OBOR,the number of Chinese enterprises is growing constantly to “going out”,which has supplied enormous room for China's financial institution to develop Trade Finance business.At present,the commercial banks and Trade oriented enterprises have pay more attention to the Trade Finance business all over the China.The Trade Finance business has become one of the core businesses and the new margin point with the rising status within the circles of the commercial banks.As a typical representative of the state-owned commercial bank,Years' development of international business in strategic positioning,lack of social marketing concept.Agricultural Bank of China Shanxi Branch Bussiness Department also has ignored trade finance business for long time,and did not find the huge profits hidden behind the business of international trade financing,and domestic trade financing.Under the background of China's financial system reform and the slowdown to the new normal mode of the international economic situation and domestic economic status,Agricultural Bank of China Shanxi Branch Bussiness Department Bank have been facing unprecedented crisis and challenges during the last two years.Therefore,it has important theoretical and practical significance for Agricultural Bank of China Shanxi Branch Bussiness Department Bank to scientifically sustainable develop trade finance business,through choosing the Bank 's trade finance business as the research object,searching the comprehensive problems and causes within the Agricultural Bank of ChinaShanxi Branch Bussiness Department Bank trade finance marketing and formulating the practical marketing strategy.The Thesis mainly analysis the current development situation of Agricultural Bank of China Shanxi Branch Bussiness Department Bank's Financial Trade product marketing,and look for the Bank's the gaps and deficiencies in the marketing work of trade finance products,through the actual data analysis,SWOT analysis and other methods,taking the Marketing especially the Bank marketing concept and the related Trade financing product concept as the theoretical research basis,putting Agricultural Bank of China Shanxi Branch Bussiness Department's trade finance product marketing as the mainly focus of research work,and finally come up to the research conclusion,that is Agricultural Bank of China Shanxi Branch Bussiness Department should fully expand own advantage and overcome the disadvantage,catch up the new opportunity to enhance the Top products and service of Trade financing and create the local famous Brand in Trade Financing Business,based on the actual demand during the process of trade financing marketing and the professional teams and various methods of channel marketing.