Research On Operation Mechanism Transformation Of Modern Printing Enterprise In Internet Market

In 13 th Five-Year, China economy is facing a critical period of restructuring, to labor-intensive enterprises to technology intensive enterprises to change as the main feature,first, the second industry contribution to the rapid transfer of the proportion of the third industry, service level will largely determine the survival of enterprises. The traditional highly developed science and technology today. Overcapacity has become a common phenomenon in the world, one is a large backlog of goods, the homogenization of hard to sell, but on the other hand is consumer choice increasingly personalized. The popularity of the Internet just for the two sides to build up a bridge of communication, which not only help enterprises get to facilitate the real needs of consumers, but also provide way for consumers to participate in the design of customized products, has gradually become an important platform for an integral part of modern industry. CustomizedBased on the modern India Shenyang branch business model as a case, the main way of enterprise customization operation mechanism, in-depth analysis of customized industrial advantages and limitations, the use of the Internet to take advantage of a series of initiatives to solve these problems, and in the long run to establish a set of effective operation mechanism for customized emerging enterprises. Each chapter of this article research contents are as follows:The first chapter, introduction, introduces the research background of the target, the case object, research design, research methods; domestic and foreign research review.The second chapter, the case, first introduces the background of the modern printing enterprise headquarters and the Shenyang company, the status quo and development trend of printing industry, consumer behavior characteristics and influencing factors of small and medium-sized enterprises, strategic management in the market development. On this basis,leads to management, modern company management Shenyang India encountered difficulties.The third chapter, the case analysis, the first part is the theoretical basis, the second part is the case analysis, including the present situation of the internal operation mechanism of the modern printing and the operation mechanism of the existing problems and so on.The fourth chapter, the operation mechanism of modern India transformation design,modern India first clear operation mechanism of transformation goals, then design the whole operation mechanism of a specific process, from the customer demand, product development, pricing, rich channels, perfect service and other aspects of the specific measures of how to build a new and efficient operation mechanism in the context of the new era of the Internet.The fifth chapter, the implementation and protection of the modern printing operation mechanism, from the change of service concept, strengthen the website construction, humanresources development and so on several aspects, put forward the protection of modern printing operation mechanism of the successful construction of the specific measures.The sixth chapter, the conclusion, summarizes the full text, and puts forward the reasonable prospect.