The Marketing Strategy Research Of AT Company

With the development of global industry, our country also has gradually into the force of the development of industrial automation, national policies to promote the whole automation industry’s needs. As part of the automation reconstruction indispensable, pneumatic products market demand also is increasing day by day. But AT the same time considerable profits also intensified the market competition, and as the nation’s largest manufacturer of pneumatic, how the AT company in the fierce market competition to seize the market demand, to establish a suitable for their own enterprise marketing development strategy, become the need to consider and solve the first problem, also is the main purpose of this study and meaning.Based AT the company as the research object, to the enterprise internal and external environmental analysis, porter model and related theory as the instruction, first of all, based on the current external environment and competition environment of pneumatic market is analyzed, and then analyses points according to the internal development of the enterprise environment, clear enterprise resource advantages and lacks is insufficient, so as to determine the marketing strategy of the enterprise, through the market segmentation and target market positioning, determine the AT the company’s marketing strategy, and finally puts forward a method to ensure the smooth implementation of marketing strategy.Through the study of this article concludes that the AT company management problems that exist in the development, the main product structure is unreasonable, the new product research and development ability is low and lack of pertinence, lack of core competitiveness, brand strategy and product differentiation strategy to expand to the high-end market development, AT the same time through the dealer channels and expand and improve O2 O marketing model, rapidly improve the establishment of the three-dimensional marketing network, and look forward to the smooth development of the road. In the chaos of the market competition, only to see enterprise internal problems and are in the market environment, adjust measures to local conditions to build a good marketing strategy, can make the enterprise sustained development.