The Current Situation Of Apple Industry In Jingning County And Corresponding Solutions

With the development of social economy,people's demand for fruit is increasingly raising,while apple is the most common consumption fruit throughout China,even all over the world.China is the world's major apple producing area as well as the country of the richest production.Taking Jingning County,Gansu Province on Loess Plateau as an example,this paper deeply analyzed in depth the current situation where Jingning apple industry developed and the problems it is being faced with from the perspective of industry base development,supporting leading enterprises and brand building.Therefore,it clarified the demerits of current apple industry development and came up with some solutions that conformed to Jingning development reality.Literature review,field trips,induction and deduction were combined to use in this thesis.The conclusions could be drawn as follows.Firstly,Jingning County has explored a path named “technical innovation guiding plus demonstration promotion training” in fostering apple industry development.Jingning County actively cooperated with research institutions as well as local agricultural enterprises to realize modernization management of apple orchards,thus taking a solid step forward in local apple industry modernization and providing a new reference for regional unique agricultural development.Secondly,Jingning County has formed a perfect producing,processing and marketing system after years' efforts.Jingning County consistently enhanced socialized service system construction of local apple industry and formed a model of preferentially supporting leading enterprises to be stronger and promoting small and medium business and individual farmers' development.At the same time,government reinforced relative service facilities and sought out a new path of mutual promotion between agricultural industrialization and industrial development.Thirdly,Jingning County still has a long way to go in apple industry further development,market innovation and brand building.Accelerating apple industry development has to be based on market demands and quality survival.Besides,it is definitely necessary to improve apple management skills,strengthen Jingning apple culture,motivate apple industry development to form modern management system,open up and optimize export market instruction and consolidate Jingning apple enterprises brand image construction,in this way can Jingning apple industry ultimately realize rapid promotion in economic benefits.Fourthly,a series of problems arise when Jingning county pushes apple industry,including industry base standardization,lagging normalized construction,Jingning apple's lagging sales channels in Internet situation and international logistics deficiency restricting apple industry's export-oriented development.So the construction of apple industry base should take measures to meet the requirement of standardization and normalization,achieve cultivation and extension of industry chains,actively promote Jingning apple sales channels revolution in Internet situation.For government,the strategies of scientifically playing their role in Jingning logistics facilities construction should also be included.