The Study On The Apple Industry Development Model Of Jingning County

The apple industry development of Jingning country has made gratifying achievementsin recent years, and it is has become the leading industry to promote the national economicgrowth of Jingning county. But from the overall, There has a large gap compared with otherfruit industry developed areas. The development of apple industry is still not out of the retailof characterized by household contract management of small-scale peasant economydevelopment model. Especially the accession to the WTO, horticulture is quickly into theinternational market, the dispersion of growers the contradiction between the managementand socialization big market is more and more prominent. So it is very urgent to study how totransform the traditional agricultural economic organization resources, perfect the industrymanagement mode and operation mechanism, so as to meet the needs of the development ofmarket, improve market competitiveness.In this paper, it is from this requirement and the point of view, from the Angle ofindustrial economics, viewed the agricultural county economy as the breakthrough point,Centered around the development of industry, on the basis of relevant theories of industrydevelopment, analyzed the development pattern of apple industry of Jingning.Firstly, this paper discusses the theory about the development of the industry, includingagriculture industrialization related theory, comparative advantage theory and the sustainabledevelopment theory, etc. Then, this paper analyzes the development history, characteristics,status quo, advantages and problems and restricting factors of Jingning apple industry. Fromthe analysis results, after three stages of development, which included sporadic cultivation,exploration, industrialized and scale expansion, the government guidance, demonstrationoperation although some achievements have been made, the location, cost, price, quality,efficiency, etc, there are a lot of advantages, but many problems exist in the process of itsindustrial development, such as unbalanced development layout, product structure isunreasonable, organizational degree is not high, industrialization system is not perfect,technical force is weak, lack of innovation, marketing system is not sound, low marketizationdegree and good seedling system has not been set up, the poor ability to resist disease anddisaster prevention and mitigation still cannot afford to ignore,there are the major factors restricting the development of Jingning apple the restriction of household contractresponsibility system, science and technology application restrictions, and factors such asinadequate government input.Secondly, on the basis of analyzing the main agricultural industry development pattern,proposed the Jingning apple industry development pattern choice, mainly including"enterprise+base+farmers" model,"company+cooperative+farmer" mode and"specialized market+peasant household" mode; Finally, in view of the mode selection, therelated countermeasures and Suggestions are given to promote the apple industrydevelopment batter. such as strengthening government support, actively promote the systeminnovation; To expand production scale, improve the sci-tech contents in fruit; Supportingleading enterprises, perfect the market system; Strengthen the organization for economiccooperation and improve the marketing system; To strengthen the brand protection andimprove the risk prevention and control ability; Extending the industrial chain, raising thedegree of industrialization ect.