Research On The Factors Influencing The Customer Satisfaction Of Unionpay International In Mongolia

Mongolia,and the market demand is growing rapidly.This study combines the theory of service quality with the actual situation in Mongolia,through the study of UnionPay international customer satisfaction in Mongolia,provide targeted suggestions for UnionPay international to better serve customers in Mongolia.This study is based on relevant theories,in combination with the actual situation in Mongolia,established the research model of the influence factors of UnionPay international customer satisfaction in Mongolia,and the research hypothesis is put forward.This study using questionnaire survey method,the first-hand data of the satisfaction degree of Mongolian UnionPay international customers to UnionPay are collected,then the data are analyzed empirically.In this study,used SPSS16.0,which is main analysis software,the reliability and validity of the sample data were analyzed and the data were analyzed by principal component analysis,correlation analysis and regression analysis were used to test the hypotheses.The results show that: first of all,there are many factors that affect the expected service quality,but the brand image has a significant impact on the expected service quality.Secondly,customer perceived service quality has positive influence on customer satisfaction,the most important factor affecting customer satisfaction is responsiveness to perceived service quality,the second is the empathy of perceived service quality.The responsiveness of brand image and expected service quality,empathy,security does not significantly affect customer satisfaction.Finally,according to the results of this study,some relevant suggestions are put forward.