Development Program For BOC Gansu Branch On Fund Consignment

As one of the main sources of intermediary business income,Bank fund consignment faces fierce competition.The competors are not only the commercial banks but also the rise of Internet finance companies,such as every day fund network,Tengxun financial management with its huge user base,and a good user experience,fund sales began to flex its muscles,and its market share has increased significantly.How to deal with the competitive interests of the fund in the fierce competition of the fund business,to find a new growth point in line with the development of the times,enhance customer relationship maintenance and enhance customer stickiness and loyalty,is worth exploring and research,but also has a strong practical significance.Overal,the development of the Gansu branch in the fund consignment business,is slow,with the client fund business coverage low,not effectively covering the existing customer resources.In view of the situation of the Bank of China in Gansu Province,how to maintain the existing share on the basis of the increasingly competitive market and obtain further development has the necessity and practical significance of the research.This paper first analyzes the development of domestic and foreign fund sales consignment,development trend,the characteristics of different investors,and etc.,then elaborates the Gansu Bank of China fund consignment business process and business characteristics,and then use SWOT analysis,indicating the company's strengths and weaknesses,compared to emerging Internet finance to look for a breakthrough in the commercial bank fund consignment.The business services program for the Bank of China branch in Gansu Province is proposed.Finally,the paper puts forward the conclusion of the development of commercial bank fund consignment business and the prospect of future fund sales.