Research On Financial Risk Early Warning Of Anhui J Wine Industry Company Limited

In recent years,the liquor industry downturn in the market situation,and competitive pressure has been in the winter.The liquor industry has ceased from 2002 to 2012 ten years of gold brilliant achievement,since 2012,the liquor industry appeared in the event of alcoholic liquor plasticizer and ancient wine blending,which makes the liquor industry into a huge crisis;But because of the official business expenses,such as prohibition policy factors and China economic slowdown in the background the development of liquor industry cycle factors,the liquor industry is now in the winter period.Anhui J wine Limited by Share Ltd is a company with two well-known trademarks in China,one of the "old Chinese" products adhere to build China’s popular wine brand strength of liquor listed companies.In recent years,affected by the overall liquor industry,although the overall industry continues to expand the scale,the profitability and growth capacity declined year by year,and the company did not appear to be in the face of potential losses,financial risk management,still need to pay attention to.This paper through the financial analysis of Anhui J industry Limited by Share Ltd,set up a financial risk model for Anhui J wine Limited by Share Ltd,is conducive to the management of enterprise financial risk control,to allow enterprises to avoid damage to their own financial risk.Firstly,briefly introduces the background of the development of the liquor industry and the liquor industry research background and research significance to establish financial risk early warning,respectively from the risk,financial risk and risk early warning of these three aspects summarizes the research status at home and abroad,and reviews,and introduces the related concepts of risk,financial risk,risk warning and the cash flow and theory research.Secondly,the Anhui J wine Limited by Share Ltd’s main business,enterprise scale,market competitiveness and other aspects of the introduction,and separately from the financing risk,investment risk,management risk and the risk of income distribution in these four aspects,which consists of two vertical and horizontal direction,using the traditional financial indicators for Anhui to J wine Limited by Share Ltd financial analysis,compared with the comparable industry enterprises,Anhui J wine Limited by Share Ltd has a long-term lack of solvency,the foreign investment is not stable,the profitability of enterprises,the main business income and net profit were diminishing financial risks.Finally,according to the actual situation of the characteristics of the industry and enterprises,will be based on the balance sheet and income statement of financial indicators based on cash flow and cash flow index based on table together,separately from the financing risk,investment risk,management risk and the risk of income distribution on four levels,with comparable financial industry risk warning index comparison of the data to build the Anhui J wine Limited by Share Ltd financial risk early warning model.The use of comparable companies warning on the financial risk early warning model is established for the corresponding verification,and early warning for the Anhui J wine Limited by Share Ltd financial risk,and found that Anhui J wine Limited by Share Ltd in 2015 the financial risk can be compared with the same industry than in the enterprise,in the overall light alarm status,the growth ability of the enterprise more serious decline.And from the enterprise excessive marketing strategy,brand strategy,cash flow management and risk management and control departments to establish the angle of view of the Anhui J wine Limited by Share Ltd specific financial risk prevention measures.