Binary Incentive Model Of Joint Distribution Alliance For Consider Moral Hazard Prevention

Joint distribution as a new type of distribution,is an inevitable trend of urban logistics,with low cost,excellent service and environmental friendly advantages.For logistics and distribution enterprises,joint distribution gathers the distribution requirements and improves the level of distribution service.For customers,joint distribution increases the frequency of goods delivery and meets the individual needs of customers at the same time.For society,joint distribution makes full use of social logistics resources and thus avoids their redundant construction,reduces the transport vehicles and thus relieves traffic jams,and promotes the sustainable development of society.However,the moral hazard prevention of alliance members is the foundation of alliance,the key to the alliance operation and has high research value.Therefore,the paper focuses on the binary incentive model of joint distribution alliance considering moral hazard prevention.The research of the paper mainly includes four aspects: research on the framework of binary incentive model,positive incentive designing based on profit allocation,negative incentive designing based on trust evaluation and establishment and empirical analysis of binary incentive model.Firstly,the connotation,advantages and organization types of joint distribution are expounded.The motivations and modes of the operation of joint distribution are analyzed and the binary incentive frame model of alliance members' moral hazard prevention is proposed;secondly,the three-stage method of the profit allocation is put forward.The distribution model of each stage is established and analyzed;then,the paper imports the signal factor of trust to distinguish normal behavior and opportunistic behavior and establishes a punishment mechanism based on trust evaluation to monitor the signal.The influences of the mechanism on the income of alliance members are also analyzed.Finally,the binary incentive model is established and the procedures of the model are proposed.The incentive parameters,the punishment probability and the profit of the alliance members are discussed respectively in three cases,namely trustworthy normal behavior,pure opportunistic behavior and mixed behavior.