A Case Study Of The Impact Of Qingdao Rural Commercial Bank On Internet Finance

With the rapid development of big-data,cloud computing and emerging technologies,the internet finance model,mainly represented by P2 P and Internet Financial management and the third-party payment,has an outstanding performance like micro-finance,personal finance and other financial services,which bases on its low cost,high efficiency and wide range of coverage.Consequently,it exerts huge influence upon the asset side,the liability side and the intermediate business of China's commercial banks.Compared with large commercial banks,owing to local commercial banks and the limited range of services,the effects of Internet finance are increasingly greater targeting on private investors.Therefore,it is of practical importance to research how local commercial banks take effective measures to cope with the financial impact of the internet and develop under its great influence.It has important practical significance.Obtain data by taking a field research of Qingdao Rural Commercial Bank,interviewing with Qingdao Rural Commercial Bank employees,analyzing business data and analyzing work report,taking double case analysis to study the two measures taken by Qingdao Rural Bank.First,defines the concept of Internet finance and illustrates the development of the three main models of Internet finance in China,which focus on the effects of Internet finance on assets,debts intermediary business of commercial banks.In the case analysis section,first case mainly introduces the application model of internet micro-cloud payment system in convenience store,business and campus,analyzing the business data and operating results of the micro-cloud payment system which proves that the micro-cloud payment system possesses quantities of advantages,such as service model innovation,expanding payment channels.In another case,describes the case study of micro-credit center and expatiates on the development of business process of micro-loan using IPC micro-loan technology.Through analyzing its case study,it is ensured that there are lots of advantages in lending process,risk control and repayment way.Based on the above case analysis,this paper offers suggestions that how other local commercial banks should deal with the Internet finance impact in three ways.Research believes that it should take the initiative to use Internet technology,integrate online and offline bank resources,strengthen the cooperation with local enterprises and improve small micro-loan business processes.