The Impact Of “competition And Reform” On The Financial Performance Of The Telecommunications Industry And Its Countermeasures

Before the reform of the tax system,China's tax system is a coexistence of the tax mechanism.In recent years,due to the rapid of economic development,the existing industrial structure can not keep up with the pace of its requirements,in addition,in order to achieve further national development,our government has introduced a number of policies,adopted a series of initiatives on China's three major industrial structure to make adjustments,optimization,the previous application of the business tax this transfer tax defects gradually exposed,one of the most significant is the taxpayers of the repeated taxation.The existing tax mechanism can not adapt to the economic development trend,so we need to carry out tax reform.In 2012,the relevant government departments will introduce a series of policies to carry out the "VAT" by the implementation of the pilot,first of all,the transportation industry,some modern service industry into the pilot range.Choose to be included in other industries.In June 2014,the government began to carry out tax reform on the telecom industry.Compared with other industries,the telecommunications industry has a certain degree of particularity,belonging to the production services industry,the natural telecom industry,the cost structure and other industries there are some differences.This particu-larity makes it at a disadvantage in the VAT deductible chain.In addition,the "camp by" after the implementation of the telecommunications business sales revenue will be greatly affected,the main reason: the relative business tax,value-added tax is the price of tax,so when the sales to confirm the corresponding tax The Various reasons have resulted in a negative impact on the financial performance of telecom companies,especially for sales revenue and cost.However,with the tax reform and continue to advance and indepth,"business increase" will have what kind of economic consequences of the telecommunications industry? Is the cause of these economic consequences consistent with expectations? How should enterprises respond? These have to explore us.This article is based on literature review,case analysis and trend analysis and other research methods to start.First of all,the paper reviews the theoretical achievements of the reform of the value-added tax system at home and abroad,expounds the feasibility and urgency of the implementation of the "increase" in China,and exploresthe financial performance of the telecom industry from the two dimensions of income and expense Impact.Secondly,this article takes H company as the research object,explores the economic consequences of the implementation of the whole industry and the case enterprise,and finds out the reason for the impact.Finally,the trend analysis method is used to analyze the changes of some indicators before and after the tax reform,to find out the problems and causes of the case companies in the process of tax reform,and to put forward countermeasures for these problems.The author analyzes and found that the telecom industry in the early stage of tax reform,because the invoice and other management is not standardized,the upstream and downstream enterprises have not yet included in the scope of the pilot or in the early stages of tax reform and other reasons,leading to credit companies are difficult to obtain deductible invoices,The number of enterprises increased in accordance with the characteristics of the tax reform in a timely manner to refactor their own business model,the relevant staff of the VAT knowledge is not timely training and other enterprises in the reform of the emergence of a large number of problems,such as business income levels,Net profit decline,financial accounting complexity,increase the cost of invoice management.In order to solve these problems brought by telecom enterprises,the telecom enterprises should take some measures,such as adjusting their own st ucture,improving the internal control process,organizing the staff to carry out relevant training,updating the accounting system,establishing and perfecting the invoicemanagement System,to strengthen the management of partners and so on.And actively adapt to the "camp by" to bring the industry changes,to minimize the pain period of the industry to improve their competitiveness in the economic market.