Study On Development Strategy Of J L Industry Co.,Ltd.

This paper analysis system based on JL's internal and external environment, resources, ability and core competitiveness, study on coke oven machinery industry, JL company for how the crisis in the upgrading and scientific development strategy in transition.This paper mainly includes three parts, which are strategic analysis, strategic choice and strategy implementation. The part of a comprehensive strategic analysis of external environment, competitors, internal resources of enterprises, the company JL from the internal and external conditions, the macro and micro development status and trend of the comment and analysis of comprehensive, focusing on analysis of the company with the domestic and foreign competitors in comparison with product technology level, research ability. Inferior.In the part of strategic choice, according to the author's experience, combined with the strategic management theory, the development strategy of JL company is established. Through the strategic analysis and review the implementation of the company in the past, the future of the industry combined with the direction of progress and competition focus of the forecast, put forward JL company'smarketing strategy, technology strategy, operation strategy, and the strategic main function in the overall strategy under the guidance of.In the strategic implementation part, from the tactical level, the deployment and implementation of technology development, market layout, organizational structure reform and other aspects of the preliminary discussion.In view of the fluctuation of service industry in China coke oven machinery industry, the development and implementation of JL strategy can not be achieved overnight. From the strategic development to the specific implementation, is a continuous improvement process, the growth process of enterprises, the need to constantly improve and adjust the company's strategy to guide the scientific development of the company.