Marketing Strategy Research Of Liaoning Hua Yu Medical Science And Technology Limited Company

With the gradual deepening of the reform of health care system, to a certain extent, promote the development of medical institutions, and gradually from the government to invest in a more intense market competition environment. In the face of the trend of the development of medical market economy, not only the medical institutions need to change their marketing strategy, and the large-scale pharmaceutical enterprises also need to adapt to the needs of the times to put forward a new marketing strategy. In such a fierce competition in the pharmaceutical market, if not actively transformation of marketing strategy, stick to their traditional marketing ideas, be eliminated by the market will become a trend. For pharmaceutical companies, under the new situation must to continue to expand its marketing ability, improve the operational level of the market, and improve the marketing planning and management ability. Only in this way, in order to ensure pharmaceutical enterprises in market competition to improve its market influence.This paper to Liaoning Hua Yu pharmaceutical science and technology limited company as the research object, through the investigation found that exist in the present marketing situation of some of the issues such as the financial strength is not strong enough for market share little, business varieties less sales channels for a single, management system isn’t perfect believes that we need to make more effective marketing strategy. Therefore, this paper on collecting a large number of relevant books, journals, papers based on, using literature method, comparative study method, survey research method, linking theory with practice and law, starting from the marketing point of view, of Liaoning Hua Yu Pharmaceutical Technology Co., Ltd. marketing strategy to be studied in detail, put forward the marketing team management and motivation, target market management, brand innovation, to ensure the scientific nature and the rationality of enterprise management. The background in the pharmaceutical market in the present stage of development as a guide, to pharmaceutical marketing theory as the foundation, research and analysis of the Liaoning China sterile pharmaceutical technology Co., Ltd. at the present stage, the external environment, internal environment and industry competition situation, combined with present Liaoning Huayu Medicine Technology Co., Ltd. is the marketing present situation, has carried on the SWOT analysis of the company, put forward the enterprise marketing advantages and facing opportunities, enterprises are facing the threat and the disadvantage is also analyzed. According to the Liaoning Hua Yu Pharmaceutical Technology Co., Ltd. of target marketing analysis, determine the company’s future marketing strategy proposed marketing mix strategy, and to put forward the marketing strategy be system’s security.