A Marketing Strategy Of Pharmaceutical Companies

With pharmaceutical companies increasingly fierce competition between, the level of pharmaceutical companies marketing has become an important factor of business success. Large-scale merger and reorganization between pharmaceutical company has become the trend of The Times,the quality of medical consumer gradually improve,consumer psychology is becoming mature.The traditional marketing strategy for pharmaceutical companies will find it hard to survive,the innovation of the marketing strategy will determine the survival and development of pharmaceutical companies.Pharmaceutical companies at home and abroad, this paper in the successful experience of marketing activities, based on the research of the market environment and analysis of consumer psychology and behavior medicine,around the "customer satisfaction" the pharmaceutical marketing ideas and "take the customer as the center" marketing system, from two aspects of theory and practice to conduct a comprehensive and systematic analysis and discussion. From the market marketing, marketing environment, consumer psychology and so on to the new environment of A pharmaceutical company marketing strategy, branding, pricing strategy,channel innovation and promotion policies put forward constructive Suggestions and corresponding countermeasures, and combined with actual case analysis,explore the new environment and meet the demand of consumers to fit the development of A pharmaceutical company marketing strategy, marketing for A pharmaceutical company in the future.