Research On Marketing Strategy Of Marine Solutions Of W Corporation

Recent years, China has been undergoing uncertain volatility of macroeconomics. Influenced by the volatility of macroeconomics, shipping industry is also suffering a downturn. Moreover, the price of oil has fluctuated and decreased, making the oil production of every country decreasing, which causes the decreasing need for ocean engineering projects. The traditional need for ships has been shrinking. What's more, with the more and more strict standards of environment protection laws, there is an increasing demand for ships that are environmental friendly.As a global leading provider of power solutions, marine solutions of W Corporation has been providing series of products and services related to marine solutions, and is dedicated to provide efficient, safe, reliable and life circle products and relevant services. In the macro environment that traditional needs are shrinking and new needs are arising, how to take advantage of this opportunity to bring the strengths of marine solutions in W Corporation into full play and keep a leading position in global market is a question that is worthy studying.This research introduces the general situation of marine solutions of W Corporation, organizes the literature on marketing, analyzes the external environment and internal environment of marine solutions, differentiates the target markets, makes market position of every market segment, and studies future marketing strategies of W Corporation based on the above research.This research states that marine solutions of W Corporation needs to improve its product, price, promoting and place marketing strategies, provides specific promoting and place marketing strategies based on situation in China, in order to increase its performance. This research believes that a problem should be solved as soon as possible, an advantage should be carried forward as much as possible. In today's complex and changing environment, an enterprise should make progress and improvement constantly on its own in order to achieve a long-lasting and better development. For other companies in marine solution industry, this research offers fundamental analysis methods of marketing strategy to help them to enhance core competence, to provide theoretical basis and practical basis for future company marketing.