Project Design For Asset Reorganization Of P Pharma Company's Strategy Transition

Under the background of new policy implemented on medicine industry,the national guides on future development of medicine industry will further push the asset reorganization in its industry.General review the development trend of pharmacy industry,' expand fast to take market shares',acquisition and reorganization bloom one after another,the new round of reorganization of up and down business chain in pharmacy industry has spread all over the country.At present,there are more and more pharmacy companies by selecting reorganization to solve puzzles,like how to confront competition,study and judge situation,confirm strategy and matched measurement etc.Asset reorganization become the major path for pharmacy companies' strategy transition.How to make a asset reorganization project from view of strategy transition,will become a valuable study subject.The article carried out thesis research based on the actual investigation on P pharmacy company.The purpose of study mainly bodied at two aspects: the first is to design a asset reorganization plan to help P pharmacy company to finish strategy transition smoothly;another side is providing reference and help for our national pharmacy companies' asset reorganization by studying and designing the project.The article consists of six parts,first part is introduction which analyzed and summarized the study background and meaning of the subject.The second and third part is starting with basic theory of company strategy transition and asset reorganization,by studying the type of strategic transition,motivation,operation mode and infected elements analysis of asset reorganization,thoroughly understanding deep meaning of relative theory.At the same time,analyzing in depth three difficult problems involved in asset reorganization plan,including method selection of asset evaluation,option of reorganization object and payment mode,which provided theoretical foundation for asset reorganization plan.The fourth part is starting with analyzing macro and micro environment,revealing the current situation of strategy management and existing problems in development strategy of P pharmacy company,by comparing pro and con of three methods in strategy transition including endogenouse,extensional,combination of endogenouse and extensional,determine the optimum development strategy for P pharmacy company: extensional development strategy with taking acquisition reorganization or strategy union as the principle.The fifth part,combining actual situation of P pharmacy company,starting with view that asset reorganization would urge company's strategy development,providing the solution to solve problems and the asset reorganization plan to absorb and merge after splitting,that is: firstly to split P pharmacy company and Y chain drugstore,establish a new company with real estate assets isolated from two companies;then select appropriate reorganization object which shares of the residual assets in two companies would be transferred into;secondly,to absorb and merge two new companies in two times,the assets of which would be consolidated into the shares of S company for direct management.Meanwhile,according to the research of influencing elements on asset reorganization,to gradually make a plan for three hard problems of asset reorganization in P pharmacy company including asset stripping,selection of reorganized object and strategy of stock rights transferring.During the plan designing,advantage and disadvantage should be taken into consideration in determining the range of asset stripping and transaction mode of stock rights transferring,thereby an asset reorganization plan suitable for P pharmacy company's strategy transition development was set up.The sixth part,based on the asset reorganization plan designed according to fifth part,further to discuss the plan's function in resource complementarity,company's competence,culture and strategy,integration after reorganization,to carry on decisive verification on its profitability.