Study On The Competitive Strategy For FX Sale And Purchase Business Of Agricultural Bank Of China,Gansu Branch

As China continuously strengthen in the position in world trade and the marketization of RMB exchange rate formation mechanism,the upgrade of commercial Banks out of business faces a more broad space for development.FX sale and purchase business for yield higher advantages,is an effective way to strengthen win-win with customers,Banks focus on the development of the mainstream business is.Out more competitive,therefore,how to grow out of business,has become of the international business of commercial Banks practitioners unavoidably important topic.In this paper,the main research idea is specific environmental analysis-select competitive strategy-strategy implementation.First analysis of the Agricultural bank of China,Gansu branch out business development situation,mainly the existing problems,second overview from the development of the world's major economies,China's economic situation and development trend,foreign economic situation in Gansu province,such as Angle,the brief analysis of the objective and out face the macro environment of commercial Banks;Then FX sale and purchase business operation situation of various financial institutions in the province of Gansu province(mainly the big four Banks)are introduced,using the SWOT analysis method to clear their own advantages and disadvantages,facing the opportunities and threats.Again,combined with the business development of various resources,aiming at the characteristics of three competitive strategies,clear to choose suitable competitive strategy,product innovation and strengthening service oriented,for different customers,products,and trade,area,take the difference of the target market focus on the premise of competitive strategy.Primarily for years of FX sale and purchase business amount $10 million and accounting for the local market share of more than 30% of the customers,in Lanzhou,Jinchang,Jiayuguan and Baiyin four areas as the main target area,and give full play to the Tianshui,Jiuquan,Zhangye and Qingyang region export-oriented agricultural products advantages,namely,the forward to written,swaps,options,foreign trade as the main target products.Expand the cooperation space,strive for a breakthrough in quantity and share.This article is mainly to the commercial Banks to FX sale and purchase business,and put forward the concrete strategy and safeguard measures shall apply.At the same time as Agricultural bank of China,Gansu branch can to facing the development bottleneck are universal,so the aboveproblems can also hope for our country commercial bank to FX sale and purchase business and to the development of thinking and provide some ideas to promote competition ability.