Financial Analysis Of LETV Company Based On Harvard Analysis Framework

From the perspective of users of financial statements,the paper analyzes financial statement and annual report that LETV Company released from 2013 to 2015,introduces “Harvard Analysis Framework”,the advanced financial analysis method based on traditional analysis method of financial statement.It carries on detailed analysis and elaboration for financial statement of LETV Company in recent three years by strategy analysis,accounting analysis,financial analysis and prospect analysis.LETV Information Technology(Beijing)Co.,Ltd was founded in Beijing in 2004 and the originator is Jia Yueting.The company enjoys national high-tech enterprise qualification.It went public on GEM in China on August 12 th,2010,which makes it the first IPO listed company within the industry in the world,and the earliest listed network video company of China A-share.The paper applies theory and method of “Harvard Analysis Framework” to internet industry in China,which enriches the specific application of “Harvard Analysis Framework” in the field of enterprise financial analysis.The application of “Harvard Analysis Framework” in the financial analysis of LETV Company not only better discovered the advantages and problems that have come up of the company in business development,but also better offer advice for the development of company to make future development of the company faster and healthier.In the meantime,it can provide certain reference for financial analysis of the entire internet video industry.The paper is divided into five parts.The first part is introduction which mainly elaborates research background and significance of the paper,research status at home and abroad,research objectives,contents and methodologies as well as innovations of the paper;the main contents of the second part is introduction of enterprise financial analysis and “Harvard Analysis Framework” and it mainly states basic concept and characteristics of enterprise financial analysis and “Harvard Analysis Framework”;the main contents of the third part is current situation and financial status of LETV Company;the fourth part is the focus of the paper and the main contents are financial analysis of LETV Company under “Harvard Analysis Framework”;it carries on comprehensive analysis and elaboration of the development of LETV Company in recent years from the aspect of strategy,accounting,finance and prospect;the fifth part is conclusion and suggestions.The main contents of the part is drawing conclusions corresponding to analysis of the fourth part and proposing reasonable suggestions for future business development of LETV Company.