The Financial Analysis Of Company A Under Harvard Analytical Framework

Financial analysis is the process of analyzing and calculating the company's financial statement data.It analyzes the performance of the company from various aspects,predicting its development,and providing assistance to financial report users.Due to the intensification of the market competition,the production and operation of enterprises will also be affected by the overall development trend of the industry and the macroeconomic environment.The Harvard Analytical Framework covers the shortage of traditional financial analysis and adds analysis of non-financial data such as macro industry environments,national policy environments,and corporate strategies.Along with the rapid growth of China's economy,the competition in the home appliance industry is becoming increasingly fierce.Occupying more shares in the market competition is particularly important.We need to increase sales.Based on the strategic decision of the company.The Harvard analysis framework analyzes the financial status of the company and provides relevant opinions based on the company's own development.This paper takes Company A as an example to analyze the financial statements from2013 to 2017 of company A.Firstly,analyzing it from a strategic perspective.Including the company's business profile,business philosophy,business scope,competitive advantage and corporate positioning.Then it explains the macro environment and micro environment of the home appliance industry and analyzes the important accounting subjects of Company A which includes inventory,fixed assets,accounts receivable and monetary funds.By analyzing the development trends of the important accounting subjects and explaining the direction of changes in the financial status of enterprises.This paper also uses the vertical comparison method and the horizontal comparison method that analyzes the balance sheet,profit statement and cash flow statement in thecompany's annual report,Through the analysis of financial statements,there is a comprehensive understanding of the company's business conditions.Using the ratio analysis method to evaluate the capital structure,profitability,solvency,management ability and development capability of Company A.Let investors and creditors understand the company's current status and development potential,and provides valuable reference data.According to the accounting analysis and financial analysis results of Company A.The paper also predicts its development prospects,including development prospects,financial forecasting and risk forecasting through Z Value Model.Combined with the problems of the enterprise,giving the relevant suggestions such as attaching importance to technology research and development expanding sales channels and committed on helping enterprises improve their profitability.