M Residential Real Estate Project Cost Management Optimization Research

At present,China’s real estate industry has become increasingly rapid development,real estate development enterprises to advance with the times,and constantly innovate.Meanwhile,it change the internal management model,and trend to the mode of.standardization and standardization.In addition,the enterprise competition is becoming more and more intense,resulting in increased operating costs of enterprises.Therefore,it is necessary to reform the cost management.The paper used the combination method of theory and practice,mainly contain these three kinds of methods: literature reading,typical case analysis,combining theory with practical research.The residential real estate project cost management of M real estate enterprises as the object of study,through the in-depth analysis of the current situation and problems of cost management in Q project,and summarizes the cost control points of each stage optimization measures and development projects of M enterprises in the value chain,organizational structure,management system,the target cost etc.Finally,through the performance evaluation of the Q project and L project in the market,financial,internal business and other aspects were comparative analysis,the cost optimization measures were effective.The paper has important significance of cost management for M real estate enterprise housing project.