Research On Competitive Strategy Of Color Life Service Group Based On Community O2O Model

The Internet has increasingly affected people's basic necessities,especially in the popularization of wireless network technology and mobile payment technology matures,the mobile Internet has been integrated into everyone's life,buy goods,visual experience,financial investment can be through one of the And solve.The rapid development of mobile Internet is nothing more than to enter the O2 O field to give a key to open the door to the industry.In recent years,in addition to IT companies,many traditional companies are also trying to enter the O2 O market to grab the share.Color Life Service Group is in the mobile Internet before the rise began to stare at the community this is not really mining resources,through the mobile Internet technology,the East,color life service group to seize the community O2 O market,opened the new direction of the real estate industry.However,although the color life service group has a strong foundation and the core of the community entrance,but in the implementation of the competitive strategy there are some problems,such as excessive pursuit of the scale lead to follow-up fatigue,a large number of affiliated service quality decline,IT technology is not strong Platform technology behind and so on.In this paper,the color life service group as the research object,First of all,it puts forward the current situation and existing problems of O2 O mode,and then use PEST analysis method for macroeconomic analysis,the existence of the external environment is the opportunity and threat,and then According to the status quo of O2 O industry in domestic community,combined with five-force model analysis tool,the industry environment analysis,thus clarifying the key success factors in the industry.Finally,through the study of the internal environment of the color life service group,the paper analyzes the value orientation,service product,value chain,profit model and core competence in the community O2 O mode,and analyzes the color life of the community O2 O mode Service groups,opportunities,threats,strengths and weaknesses,the use of SWOT analysis tools to clarify its overall cost leadership / differentiation strategy.The significance of this study is based on the theory of competitive strategy,through the literature research and research and research methods,the use of strategic management of the analytical tools,color life service group in-depth study to find its most appropriate competitive strategy,It is of great practical significance for the Group to realize the goal of upgrading and transformation at an early stage and to provide reference for the competition strategy formulation of O2 O model enterprises in other communities.At the same time,it is helpful to enrich the theoretical research results of O2 O model enterprise competition strategy in our community.Important reference value.